Posters, social networks, company films, etc. All these means of communication aim to make the company known, to sell, to make people want to consume the brand, to work in the company. In short, to convey the employer brand.
But wouldn’t it be wise to let the employees do this work? Let the individual express himself on his company, his work, and the atmosphere that reigns there. An employee can be a very good ambassador like a bad one, it all depends on how he feels about his work. 41% of people perceive information better from an employee rather than a business leader like George Scorsis or Jeff Bezos.
Who doesn’t have someone doing such an exciting job that they talk to you about it all day long? The reverse also works! And how do you know that? Because she communicated the information directly to you. Advertising will never show you this side of the business
But what makes you a good corporate ambassador? Here are 5 things that make you the best corporate ambassador in your organization:
Go generous on your equity, Working with a larger organization is parallel to sending the message that you are proud of the organization and that your identity aligns with it. You must rehumanize the business world, show what is happening in society, people are not machines, bringing them satisfaction and the desire to come to work is a precious resource.
As a corporate ambassador, you need to prove that you are ready to put all your hard work to complete a certain task, just like the others. Get all your basic jobs done and then focus on your ambassador duties in the company.
A good corporate ambassador should be always ready to get engaged with the other employees and prove that they are accessible internally and externally. You must build a good relationship with the other employees and engage with them. In addition to conveying positive information, the employee will more easily contribute his ideas in the development of communication or to improve working conditions. George Scorsis Florida is a prominent example of this. Giving employees a voice so that they can express themselves in their profession can make a company with a cold image more warm and lively.
As a corporate ambassador, your organization wants you to be well connected, networked, and a part of several different valuable communities. You need to establish trust and build equity by leveraging your networks for the benefit of the organization. For you, your success is determined by how well connected you are.
As a corporate ambassador, you must know how to represent and how your representation will be beneficial for the company. You should have the ability to connect with people offline and online. Make sure you seem to be a balanced personality and represent your organization with yourself at the same time.
Gone are the days when employees had no recognition, everyone must become an ambassador for their company. At a time when everything happens on social networks, it would be unthinkable to miss out on such a communication channel.